In a world where we often rush through our daily lives, Type Around Town is a project that encourages us to slow down and appreciate the beauty of typography and its impact on our surroundings. This initiative, led by Kwazi Design, takes us on a journey through the streets of Kolkata, revealing a hidden layer of visual storytelling that many of us might have overlooked.
The Power of Observation
Arshdeep Singh, the founder and creative director of Kwazi Design, shares his personal journey of discovery during the pandemic. He explains how his curiosity about Kolkata's cultural influences led him to explore the city's visual identity, uncovering a rich tapestry of typography that quietly shapes its aesthetic.
"That's when I began to see how much typography quietly contributes to Kolkata's visual identity." - Arshdeep Singh
This observation highlights the importance of taking a step back and paying attention to the details that often go unnoticed. It's a reminder that beauty and meaning can be found in the most unexpected places, and that our surroundings are a canvas of stories waiting to be discovered.
Preserving Heritage
The Type Around Town archive is not just a collection of letterforms; it's a preservation of Kolkata's heritage. Arshdeep's realization that many of these unique signs and plaques were fading away or being replaced sparked a mission to document and celebrate them. By doing so, Kwazi Design has not only created a visual record but also reframed the city's aesthetic, showcasing its relevance and beauty in the present day.
"Not just as remnants of the past, but as forms that still hold relevance today." - Arshdeep Singh
This project challenges the idea of progress erasing history. It shows that heritage can be celebrated and preserved in modern contexts, offering a deeper understanding and appreciation of our cultural roots.
A Call to Action
Type Around Town is more than an archive; it's an invitation for us to engage with our surroundings differently. Kwazi Design's approach encourages us to observe, listen, and appreciate the stories told through typography. By creating merchandise and making this love for typography accessible, they hope to inspire others to notice and value the little details that make our cities unique.
"We're motivated to make this love for typography accessible." - Arshdeep Singh
This initiative has a personal touch for Arshdeep, as it pays homage to his city and the memories it holds. It's a beautiful example of how design can connect us to our roots and inspire a deeper connection with our environment.
Conclusion
Type Around Town is a powerful reminder that design is all around us, shaping our experiences and perceptions. By taking the time to observe and appreciate these details, we can gain a richer understanding of our world and the stories it holds. It's a project that inspires us to see the beauty in the everyday and encourages us to preserve and celebrate our cultural heritage.
